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10 Must-Have Features of Top B2B Platforms

Here are some of the key features of top B2B platforms which are super important for running a prosperous and powerful B2B online business!

B2B used to be an extension of Business-to-customers or B2C, however, today the small and medium-sized businesses understand the importance of having B2C and B2B stores as business models which were followed by companies like eBay, Walmart, and Amazon.

According to some predictions, the B2B ecommerce market by 2019 will be worth $1.1 trillion and the B2C market $480 billion.

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We can all agree that buying from a website is easier and more convenient than buying from a brick-and-mortar store which is why the B2B companies are upgrading their ecommerce platforms.

The thing that makes B2B interesting is that this is not a model which can be prototyped for every type of business. There are so many different needs, technological advancements, and each business is unique from the other. Based on some experiences, we have managed to make a list of the key B2B features all top B2B platforms should offer:

1. Customer Group Allocation: Based on the credit specifications and requests, the customers can be allocated to specific groups. The seller can define on customization, user experience, and etc. based on the customer groups.

2. Account Features: This is probably one of the most important elements which segregate the B2B users. The integration of separate registration processes, allow businesses to register with the site. Having separate logins and accounts for resellers is super convenient.

3. Customized Product Blocks: Another very important part of the B2B businesses is to present site elements based on the high interaction areas, heat maps, and to highlight the key content based on business priorities and user experience.

4. ERP Integration: The ERP systems deal with numerous business activities such as invoicing, purchasing, supply chain, stock management, and inventories. In order for any integration to work properly, there are a few components that need to be addresses – Process Management, Automatic Data Exchange, Activity Monitoring, and Ecosystem Management.

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5. Payment: The B2B sellers usually look for various payment options such as Partial Payments, ACH Payments, Credit Line Payments, Vantiv, and etc. Find a B2B ecommerce solution that offers different payment methods and options.

6. Quick Order: The B2B customers usually know exactly what they want and they want to be specific when making an order. By offering them an option to order quickly, you will make them happy for sure. Quick Order is a feature that will offer them a form where they need to enter a few item quantities and numbers so they can quickly add the products to their shopping cart without spending efforts in searching and browsing.

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7. Shipping: Shipping is a key component to all B2B businesses. All businesses require integrating with different shipping options and a chance to offer numerous shipping methods to their buyers.

8. Multiple Pricing: The personalized pricing approach is a necessity for any B2B ecommerce. The pricing can be created based on specific parameters such as volume-based purchases, customer groups, regional pricing, and exclusive product rates.

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